Internet Marketing

SEARCH ENGINE OPTIMIZATION (SEO) FOR SMALL BUSINESS

If you're like most small businesses or entrepreneurs, you'd like to drive more qualified traffic to your Web site. Since search engines are likely to deliver the majority of these new leads, optimizing your site for the search engines is essential to your success.

Flyte has been building search engine friendly Web sites from the ground up since 1997. We can help you uncover your most effective keywords and place them to maximize their effect on your search engine ranking. We can also help develop a link building strategy for you to drive more quality links to your site...another important variable in your search engine visibility.

Here are just some of the services that flyte offers for your search engine marketing needs.

• Keyword Analysis and Content Consulting
• Search Engine Copywriting and Copy Editing
• Link Building Campaigns
• Pay-Per-Click Advertising

Keyword Analysis and Content Consulting:

Are your prospects searching for "granite countertops" or "kitchen remodeling?" Do they want information on "understanding teenagers" or "European boarding schools?" The results could determine the level of traffic and business your Web site generates. Why guess what your prospects are searching for when you can know?

Flyte will research appropriate key phrases to determine which search terms will bring in the most qualified traffic. The research may also uncover other possible phrases (and markets) you hadn't considered.

We'll provide a report that details our findings and makes specific recommendations on how to use the information to improve search engine rankings, strengthen your copy, and increase your conversion rates. Our search experts will work with you one-on-one to ensure you understand the reports and are putting the results to work.

Monthly visibility reports tell you how you're doing at important search engines and gives updated information on trending keywords so that you can take advantage of them before your competition does.

"I'm ready to rank higher at the search engines. How do we get started with a keyword analysis?"

Search Engine Copywriting and Copy Editing:

As part of the keyword analysis and content consulting we'll provide keyword rich titles, headers, meta-descriptions, and primary and alternative keyword phrases for targeted pages on your site.

If you need someone to take this to the next and rewrite your copy for you, flyte can help there as well.

"I'm ready to rewrite my copy to attract more qualified traffic to my site. How do I get started?"

Link Building Campaigns:

One major factor in how well you rank is the quality and quantity of incoming links from relevant sites.

Flyte will help identify relevant sites, blogs and resources that are likely to link to you. We'll identify free and paid directories that will help raise your visibility. We'll find appropriate sites and discussion forums where you can post articles, FAQs and other information that will drive links back to your site. And we'll help you develop content that will naturally attract incoming links.

"I'm ready to have dozens or hundreds of sites link to my site. How can flyte help me?"

Pay-Per-Click Advertising:

Pay-per-click (PPC) advertising, also known as search engine advertising, is not about optimizing your site. Instead, it's about bidding on keyword and phrases that your prospects are searching on.

If you have a site that's difficult or impossible to optimize, or you need page one results in a competitive field, PPC advertising through Google Adwords or Overture is your answer.

"I need page one results in a hurry. How do I get started?"

For more on Internet Marketing, be sure to check out:

• A Web site that converts prospects into customers
• Search Engine Optimization (SEO)
• Email Marketing
• Business Blogs or Blog Marketing
• Social Media Strategies
• Web Strategy Consulting